Prior to the advent of the Internet technology in the 1990s business was reality-based. Transactions were mainly conducted within a physical space. In the case of tangible goods, product features were sometimes examined and evaluated on the spot before a purchase decision was made. The possibilities of physical interaction between the sellers and the potential as well as existing buyers were high, especially in the case of personal selling. In this business, marketing and advertising were mainly through one-way monologue...
