Converting visitors to subscribers and customers
requires planned and deliberate attempts especially on regular contacts. After
their first visit, prospective customers may return to your web pages but you
do a lot more by reaching out to them from your own side. This entails sending
to your visitors permission based e-mail at regular intervals. To do this, you
require their contact information, which can be obtained by placing a web form
on your web pages. Here, your visitors will give their contact information in
return for something. Usually, auto responders, including constantcontact, infusionsoft and getresponse automate this process. It stores the contact information and sends
messages to the concerned visitors at pre-set intervals.
The future of your web-based business is dependent on
your subscriber base. The more effective your customer relationship management,
the more improved response you can expect from them. It takes perseverance to
enlarge and maintain your list in anticipation of future return.The dividends
come when you have earned their trust and you are able to consummate
transactions repeatedly.
The foregoing series have conceptualized Internet
business within the context of the necessity for a web designer, a search
engine, and optimized traffic consultant, among others. But are there any
avenues to start online entrepreneurship without all these? This brings us to the concept of Internet auction – the subject matter of the next article in
this series.
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