Internet Auction

This is another mode of selling online, probably the simplest. In this (Internet selling), what you require includes pictures of the product you want to sell, the product description or sales letter, the minimum acceptable price you will sell, how you will deliver goods sold (e.g. through courier), and how you want your money paid.  All these features are provided on the site, and the auction site owner designs the page and markets your product.  Three leading sites that offer the best mix of features...

Read More

Getting Visitors to Respond Favorably

Converting visitors to subscribers and customers requires planned and deliberate attempts especially on regular contacts. After their first visit, prospective customers may return to your web pages but you do a lot more by reaching out to them from your own side. This entails sending to your visitors permission based e-mail at regular intervals. To do this, you require their contact information, which can be obtained by placing a web form on your web pages. Here, your visitors will give their contact information...

Read More

Internet Marketing

Internet marketing refers to the skills necessary to gain favourable response from visitors to the Net.  It is about winning potential customers and sustaining existing ones. Johari suggests a number of strategies. These are as follows: ·   Presentation of products and services being offered     Traffic promotion to draw targeted visitors to see your offer Presentation This includes the content and appearance of your web pages. Considering the fleeting attention a new visitor...

Read More

Lessons for the Internet Entrepreneur

The aforementioned success factors necessary for starting and growing a traditional, brick – and – mortar enterprise, also apply to internet business or web-based enterprise. The challenges are more for the Internet entrepreneur – considering the new form of relationship between the owner and the consumer on the one hand, and the wide pool of potential competitors’ business accessible to the consumer just by a click of the computer mouse, on the other hand. Basically, in internet businesses, the...

Read More

How to Start and Grow a Successful Traditional Business

How to Start and Grow a Successful Traditional Business Starting a business could be challenging, daunting, and above all an exciting and rewarding experience. Let us suppose that you have a promising idea, and the entrepreneurial attributes to launch a new business. What factors must be considered? To start a business requires careful reflection and decision making about the following:  Business planning Business financing Employees management  Customer orientation (Marketing) All...

Read More